My Strategic Approach

I lead with a people-centric philosophy that empowers teams with clarity and purpose, fostering high engagement and exceptional performance across global organizations.

For 30 years, I have operated as a Commercial Architect, directly leading Sales, Marketing, and Operational P&Ls.My career is centered on the principle that the most sustainable and accelerated growth is achieved when revenue, operations, and technology operate as a single, unified engine.

My expertise is built on quota-carrying leadership and decades of commercial accountability. I don't just oversee technology; I architect high-impact solutions that are directly tied to business outcomes, from driving a 15% annual sales increase and turning around failing operations to building end-to-end revenue programs that minimized customer churn for Fortune 100s, high-growth SaaS firms, and Private Equity portfolio companies.

Where I Create Impact

My leadership delivers measurable results by focusing on these four key areas:

M&A Integration & Global Transformation

I orchestrate complex digital transformations that unify enterprise technology across multiple countries and billing systems. My vision and leadership rescued a failing QTC transformation program and resulted in a 40% annual order book contribution, while increasing win rates from 7% to 24%.

Revenue Predictability & GTM System Design

I design and implement system architectures that unify previously siloed CRM and contact data across business lines. This work contributed to a remarkable $1 billion annual revenue increase and enhanced C-level insight into the business.

P&L Optimization & Operational Excellence

I identify and eliminate inefficiencies and revenue leakage. Through a complex technology solution, I recovered $50 million in the first year alone and have consistently optimized processes, resulting in a 15% annual sales increase.

Scaling New Business Practices (P&L Owner)

I have a proven track record of building and scaling new business practices from inception. Taking on full P&L responsibility, I've successfully engineered sales processes and led technology implementations that laid the foundation for long-term growth and market leadership.

Revenue Leadership

Aligning Sales, Marketing, and Customer Success into one predictable growth engine.

Technology Leadership

Building scalable systems that empower sellers and strengthen customer loyalty.

 

What Colleagues, Clients and Partners Say

 

 


Breaking Silos

“Greg thinks beyond silos, aligning technology with business outcomes and creating cohesion that accelerates growth.”

Dimitri de Wild, Benelux Banking & Financial Services Growth Partner

Trusted Business Partner

“Greg looked at us as true partners, building sustainable solutions with a strategic eye that improved adoption and drove measurable results.”

Rahul Shah, Founder & CEO, Next Quarter

Read the full reviews and more recommendations

Global and Industry Coverage

Industry Experience

  • Banking, Finance & Insurance
  • High-Tech, Information Services, Media, Telco
  • Healthcare, Life Sciences

Global Coverage

  • North American
  • Canada
  • EMEA
  • APAC

Contact me.

Reach out  today to discuss how, together, we can discuss how to improve the efficiency of your revenue operations.